Modeo Receives the 2007 North American Award for Competitive Strategy Leadership
Jason Caliento, vice president of network deployment, accepted the award on behalf of Modeo at an event sponsored by Frost & Sullivan last night.
"It's an honor for Modeo to be recognized by the 30 leading industry analysts and technology journalists who serve on the award selection panel and who are experts on various aspects of mobile communications and television technology," said Caliento. "Having a clear strategy and focus is critical for delivering next generation mobile TV. On the heels of the launch of our NYC beta service and our recent power increase grant from the FCC, the Competitive Strategy Leadership award from Frost & Sullivan is yet another important milestone in our development of the mobile TV landscape."
Modeo was chosen to receive the award in recognition of the company's work in securing unencumbered nationwide spectrum ready for deployment of the Modeo mobile TV network, assembling a top team of technology leaders in voice, video, data and broadcasting to create an innovative DVB-H (Digital Video Broadcast-Handheld) TV network that can be delivered to a wide range of mobile viewing devices, and developing a ground-breaking mobile TV device, the Modeo Mobile TV Smartphone. In January, Modeo announced the launch of its live, commercial quality mobile TV beta service in New York City, including programming from leading networks such as Fox News, Discovery Channel and others, as well as streaming audio content from Music Choice.
Frost & Sullivan presents the Competitive Strategy Leadership award each year to a company whose competitive strategy has yielded significant advantages during a Frost & Sullivan research period. To select the award recipient, Frost & Sullivan analysts quantify several market factors for each market participant, according to predetermined criteria. The research process includes interviews with industry experts, industry participants and end-users, as well as extensive secondary data research. Formulated criteria determine industry rankings. The annual winner of the Competitive Strategy Leadership award is ranked number one among all industry participants.
"We believe that Modeo has several distinct advantages in the marketplace," said Vikrant Gandhi, mobile video industry analyst with Frost & Sullivan. "We believe Modeo's ability to immediately utilize its spectrum allocation without the need to migrate current users to other frequency allocations, the company's focus on bringing broadcast-quality TV to mobile devices that go well beyond traditional wireless voice handsets, its decision to work collaboratively with a number of major companies on the open DVB-H platform and Crown Castle's vast inventory of transmission towers make Modeo a strong, strategic player in the emerging mobile TV space."
Specific criteria considered by Frost & Sullivan in granting the award include the degree of strategy innovation, creation of successful alliances, mergers, and acquisitions, growth in both market- and mind-share, development of product or service differentiation strategies, ability to execute on the company's plans, and correlation between investment and delivered customer-value.
The 2007 North American Award for Competitive Strategy Leadership was presented as part of the Frost & Sullivan 2007 Mobility Awards, held in conjunction with the Mobile & Wireless Enterprise conference at the Hyatt Grand Champions Resort, March 5-8, 2007, in Indian Wells, California.
Frost & Sullivan expects mobile video services in the United States to be valued at more than $1.5 billion by 2010. Mobile multicasting services are expected to emerge as the largest segment of the market.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.awards.frost.com
About Modeo
Modeo is a 98% owned and controlled affiliate of Crown Castle. Modeo has the ability to deliver a rich media service comprised of live TV channels, audio channels and podcasting content over its Digital Video Broadcast-Handheld (DVB-H) network to a variety of mobile devices via its nationwide spectrum holdings. For more information on Modeo, please visit www.modeo.com.
About Crown Castle International Corp.
Crown Castle International Corp. engineers, deploys, owns and operates technologically advanced shared wireless infrastructure, including extensive networks of towers. Crown Castle offers significant wireless communications coverage to 91 of the top 100 U.S. markets and to substantially all of the Australian population. Crown Castle owns, operates and manages over 22,000 and over 1,300 wireless communication sites in the U.S. and Australia, respectively. For more information on Crown Castle, please visit http://www.crowncastle.com.
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Modeo is a registered trademark.
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SOURCE: Crown Castle International Corp.
Crown Castle International Corp.
Investor Relations Contact:
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jay.brown@crowncastle.com
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